Icon for Best New Web Technology

Best New Web Technology

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The Physical Web

google.github.io/physical-web

Longlisted in Best New Web Technology

The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and not have to download an app first. Everything should be just a tap away.